NorthLuma Press Kit (2026-05-17) — northluma.com/press

Company facts

Company name	NorthLuma AB
Swedish org. nr	559548-5292
Headquarters	Linkoping, Sweden
Founded	2026
Team	Founder-led, lean engineering
Funding	Bootstrapped, no outside capital
Primary product	AI website builder — $49 one-time, exportable HTML/CSS/JS
Secondary product	Hand-built WordPress design service — from $299

Founder bio

NorthLuma AB is a Swedish software company building an AI-powered website builder and a hand-crafted WordPress design service. Engineering background in software systems. Founder-led, headquartered in Linkoping. Available for short interviews and quote requests via [email protected].

Quotable lines

Most small businesses do not need a $20-a-month subscription forever — they need a website they own. NorthLuma sells software, not a recurring fee. — NorthLuma AB

Our security page describes exactly what is wired into the codebase. We do not paste compliance badges that do not apply to a static-export website builder. — NorthLuma AB

$49 once is the entire pricing pitch. There is no upsell tier hiding behind it, and no per-month surprise on the next invoice. — NorthLuma AB

Pricing

AI website builder: $49 one-time. Exportable HTML/CSS/JS. Defect-fix guarantee — 7 business days to fix or full refund.
Hand-built WordPress design service: from $299. Separate product, separate funnel.
No subscription tier behind $49. No "Pro" upsell. No SaaS lock-in.

Template bank stats

Templates in the bank	1000
Industry groups covered	14
Featured on /portfolio	30 (hand-picked, ≥2 per industry)
Default Lighthouse target	≥ 90 (mobile, every entry)
Multi-language scaffolding	13 languages (en, sv, de, fr, es, pt, it, nl, da, no, fi, fa, ar)
RTL layout support	fa, ar, he, ur (right-anchored copy, Vazirmatn + IBM Plex Arabic preload)
SEO schema emitted	WebSite, LocalBusiness, WebPage, BreadcrumbList, FAQPage, Article
Customer host	BYO — Vercel, Netlify, Cloudflare Pages, GitHub Pages, any static host

Honest positioning

NorthLuma is a one-time-pay AI website builder, not a SaaS. The customer owns the source code, hosts it where they like, pays nothing recurring to NorthLuma.
No customer case-studies are surfaced until real customers exist. The /portfolio page lists the template inventory the AI Builder picks from, not deployed customer sites.
The head-to-head benchmark at /compare names cases where competitors still fit a buyer better than NorthLuma (CMS team-editing, WordPress export, pixel-perfect visual design).
The press kit ships in English only today. A Swedish version is on the roadmap.
A native PDF download is not hosted. Use the print-perfect HTML version (/press/press-kit.html) and the browser Save as PDF action — same content, zero added infrastructure cost.

Product links

Homepage — Product overview + pricing.
AI Builder — Try generation — no signup required.
Pricing — $49 one-time + ROI calculator.
Security posture — What is wired vs what is not.
Live templates — 30 hand-picked templates from the bank of 1000.
Head-to-head benchmark — NorthLuma vs 8 builders, public sources.

Press contact

Email: [email protected]

Async written Q&A also fine. Replies typically within one business day.