For comparison
- Agency build
- $2,000–$5,000Upwork median + Toptal listed rate for a small-business static site build
- Wix / Squarespace
- $540–$1,080 over 3 yearsBusiness plan: Wix $192/yr · Squarespace $216/yr · 3-year cumulative
- NorthLuma
- $49 one-timeNo subscription. Download the code, deploy free on Vercel or Netlify, own it forever.
Comparable-price sources verified 2026-05-17. Re-verified quarterly.
Starter
You need one website, you don't want a subscription, and you can't be bothered to learn Webflow. Buy this.
A single deployable website, source-coded, yours. Most people stop here — and they should.
- Full multi-section website, generated for your business
- HTML / CSS / JavaScript download — host anywhere
- Eight design themes, tuned per industry
- Mobile-responsive — iOS, Android, tablet, desktop
- SEO baked in — meta tags, sitemap, schema.org
- Clone-from-URL: paste any site, get a clean rebuild
- Step-by-step Vercel + Netlify deploy guide
- Founder-led email support — usually under 24h
- Defect-fix guarantee — 7 business days to fix or full refund
Available 2027Two more tiers are on the way — Pro Source (the full Next.js + TypeScript source) for developers, and Agency (a reseller license) for studios. Neither is for sale yet; today the $49 Starter is the whole offer. Preview the builder free →
Defect-fix guarantee
Three plain rules, the same ones our full policy page spells out — written here so you can see them before you decide.
7 business days to fix it
Documented bug, broken feature, or quality issue? Email NorthLuma. If we can't reproduce and fix it within 7 business days, you get a full Stripe refund.
Read full policy →24-hour pre-download cancel
Changed your mind before you downloaded? Email within 24hours of purchase with your order ID. We verify against the download log and refund via Stripe in 1–2 business days.
Read full policy →All sales final once download starts
Industry-standard for digital deliverables (Envato, ThemeForest apply the same rule), grounded in EU Article 16(m) of the Consumer Rights Directive. The defect-fix guarantee covers real bugs, not buyer's remorse.
Read full policy →Policy last updated 2026-05-17 · governed by Swedish law
No marketing-theatre seals. Just what we actually are.
A Swedish AB using Stripe for payments and GDPR for data handling. Three claims, each traceable to a real page.
Stripe-secured payments
Your card details flow to Stripe — never to our servers. Stripe handles the PCI scope.
Read privacy policy →GDPR + Swedish law
EU-resident data handling governed by GDPR and Swedish law. We name what we store, how long, and how to request deletion.
Read privacy policy →A real registered company
Built in Linköping by NorthLuma AB — Swedish reg. 559548-5292, look us up. A registered aktiebolag with one founder and one inbox, not an anonymous dropship store.
Read the company story →Three honest signals from a Swedish AB. No fake certifications.
What lands on your computer when you pay.
Every row is a real artifact in the ZIP today, or a feature actively being built with a published delivery date. No vague promises without a date. No claims we can't back.
| In your ZIP | Starter $49 | Pro Source $297 | Agency $997 |
|---|---|---|---|
HTML / CSS / JavaScript files Plain web standards. Deploy anywhere. | Single-page or 4-page | Multi-page (6 routes) | Multi-page (6 routes) |
MIT-style license You own the code, can modify + resell. | Single-org | Single-org | Reseller — unlimited client sites |
README + deploy guide Step-by-step Vercel + Netlify + Cloudflare Pages. | Yes | Yes | Yes |
Site preview screenshot So you remember which one you generated. | preview.html | preview.html | preview.html |
Next.js + TypeScript source Typed Server Components + design tokens; the 6 interactive widgets (form, booking, cart, gallery, blog, testimonial) ship as vanilla JS. npm install & deploy. | All 11 themes | All 11 themes | |
tailwind.config + design tokens Edit colors + fonts in one place. | 11 themes available | 11 themes available | |
site-content.ts (single-file copy editor) Change every headline + CTA in one typed file. | Typed const | Typed const | |
Multi-language scaffolds i18n keys + locale JSON for 7 languages. | EN + 6 locales | EN + 6 locales | |
Analytics scaffold Cloudflare Web Analytics + GA4 env-gated. | Env-gated | Env-gated | |
Email-integration scaffold Contact + booking forms with Nodemailer stub. | Bring your own SMTP | Bring your own SMTP | |
Blog (RSS + sitemap + Article schema) Markdown posts, generated routes per post. | Up to 12 seed posts | Up to 12 seed posts | |
Live-chat widget scaffold Tawk / Crisp / your-provider data-attrs. | Bring your own provider | ||
White-label (no NorthLuma branding) Replace footer + logo + colors with yours. | Static today; live config UI Phase 3 | ||
Reseller license key NL-AGY-XXXX format, tracked in our DB. | Issued at checkout | ||
10 generations included Build 10 sites for your end-clients. | 10 included · more on request, free | ||
Founder support line 24h business-hours SLA, answered by the founder. | Best-effort | 48h SLA | 24h SLA, founder direct |
Amber Building rows are features that are advertised on /pricing and being shipped in iterations with concrete delivery dates. See the changelog for the latest ship dates, or our defect-fix guarantee if anything in the "Included" column doesn't deliver as listed.
What it actually costs over time
Subscription builders bill every month — forever. NorthLuma is one payment you own. Drag the numbers and see the gap.
You keep $995 — a subscription costs about 21× more over 3 years.
Representative 2026 subscription rates; your actual mileage depends on the plan you'd pick.
Renting a website is a strange thing to do.
You wouldn't rent a logo. You wouldn't rent your business name. Why are you renting the homepage that represents both? Pay once, deploy on Vercel free tier, never see another invoice from a website builder.
| Solution | Year 1 | Year 3 | Year 5 |
|---|---|---|---|
| Wix ($17/mo) | $204 | $612 | $1,020 |
| Squarespace ($16/mo) | $192 | $576 | $960 |
| Agency + hosting | $3,500+ | $3,740 | $3,980 |
NorthLuma + VercelWINNER $0/month hosting | $49 | $49 | $49forever |
Vercel free tier includes: Global CDN, Free SSL, 99.99% uptime, automatic scaling. Wix and Squarespace prices based on their published Business plan rates.
Included with every plan
A ZIP file with your code
HTML, CSS, JavaScript, fonts, deploy README — one folder on your laptop. No SDK, no proprietary runtime, no monthly key to re-download.
Eight themes, one designer
The themes are tuned by NorthLuma in Linköping, not stamped from a Figma template marketplace. Each one is industry-aware (restaurants warm, law firms restrained).
Free hosting on Vercel
Sites this size fit comfortably in the Vercel + Netlify free tiers — global CDN, SSL, 99.99% uptime, $0 forever. Deploy guide included.
Email from the founder
[email protected] reaches the person who built this. Replies usually come within hours. That is the entire support layer.
No credit meter — edit forever
Regenerate, tweak, and re-export as much as you want. Nothing ticks. Subscription builders meter every AI edit; your one $49 never charges a second time.
One $49 payment, never a subscription
Pay once and own it — the site never goes dark because a monthly plan lapsed. Subscription builders run roughly $25–80/mo (2026 rates): $300–960 a year for the same brochure site you get here once.
How it works
1. Type three things
Business name, industry, three services. That's the whole input. The AI fills the rest with copy that matches your sector, not lorem ipsum.
2. Wait 60 seconds
Google's Gemini drafts the copy. Our design system arranges the layout. Every export must pass a static performance budget before you see it.
3. Download the ZIP. Deploy.
Drag the folder onto Vercel or Netlify (free for sites this size). Or upload to whatever host you already pay for. Step-by-step guide included.
Build your own site in 3 easy steps.
Tap what you want. Watch the price change. That's it.
What's your business?
Pick one. This helps us pick the right look.
This only changes our suggestions — every business gets the same fair prices.
What should your site do?
Everything green is already free. Tap the cards to add more.
- Your home page
- A contact page
- A "send us a message" form
- Google can find you
- See how many visitors you get
- You get all the files to keep
- 30 days of help from us
These are always yours. You can't lose them.
Most people add these
How fast do you need it?
More options (money type & discount code)
We charge in USD. This just shows the number your way.
We check the code at checkout.
Same number at checkout — the server recalculates it.
Or try it free in the builder first →- · Our server checks the math itself.
- · Nobody can change it. Not even us.
The quote is locked to the capabilities you picked above. Adding a feature on the builder page after checkout re-opens the configurator and shows a delta — you only pay the difference, not the full amount again.
Don't trust our math. Run yours.
Drag the sliders to your actual situation. Competitor figures are public list prices for Wix, Webflow CMS, and Squarespace Business — verified May 2026, no exaggeration, no fine print.
Pure one-time cost. No recurring fees.
Prices verified May 2026 from each competitor's public pricing page. NorthLuma totals exclude domain (~$10/yr) and hosting on Vercel/Netlify free tiers — both apply equally to either side of this comparison.
Frequently asked questions
What exactly lands on my computer when I pay?
A ZIP file. Inside: HTML, CSS, JavaScript, a README explaining how to deploy on Vercel or Netlify, and a screenshot of the site you generated so you remember which one this is. Total size is usually under 500 KB. You can deploy it in minutes.
Which AI is doing the work?
Google's Gemini drafts the copy. Our design system arranges the layout, picks the palette, and gates the output on a static performance budget before you see anything. The AI is Gemini; the taste is NorthLuma's. We don't hide which models we use — that would be silly.
Do I need to bring my own hosting?
Yes. Vercel and Netlify both have free tiers that comfortably host a site this size — forever, with global CDN and SSL included. The deploy README walks you through it in about 5 minutes. If you already pay for hosting (cPanel, Hostinger, anywhere), the static files work there too.
How does the clone feature work, legally?
You paste a URL. Our crawler reads the public layout structure — sections, palette, type hierarchy — the way Lighthouse and SEO tools do. The AI then redraws it under your brand: your name, your colours, your copy. We don't download their images or republish their text. You ship a better-built version, with your own content, on your own domain.
Do I really own it?
Yes. MIT-style license. You can edit, host, sell, fork, gift, abandon. The only thing you cannot do is claim NorthLuma did not make the original generation — which seems fair. After download, our relationship with the website is over until you ask for another one.
Can I edit the site after I download it?
Yes. The code is plain HTML / CSS / JS — open it in any editor. You can also regenerate inside the builder with different inputs, swap themes live, or buy Pro Source ($297) to get the Next.js codebase and a component library if you want to extend it properly.
Do EU customers pay VAT?
Stripe collects VAT automatically based on your billing country. For B2B EU customers, enter a valid VAT number at checkout and Stripe applies the reverse-charge mechanism. NorthLuma AB is a Swedish VAT-registered AB.
Can I get a proper invoice?
Stripe emails an itemised receipt automatically. For a Swedish-format invoice (our VAT, your VAT, B2B reverse-charge note), reply to the receipt with "invoice please" — NorthLuma sends a PDF within one business day. Yes, manually. The volume permits it.
What currency are these prices?
USD. Stripe charges in USD; your bank converts at its daily rate. Rough conversion at time of writing: $49 ≈ €45 ≈ 510 SEK. Native EUR/SEK display is on the roadmap when buyer demand justifies it — email [email protected] to push it up the queue.
Will my site disappear if I stop paying?
No — there is nothing to stop paying. It is a one-time $49: you download the files and own them outright. Unlike a subscription builder, your site can never go dark because a monthly plan lapsed. Host it anywhere (Vercel, Netlify, your own server) for free, forever.
You own the code, not us
A ZIP file lands on your computer. If we go bankrupt tomorrow, your site keeps working. No SaaS dependency.
Engineered to a 90+ Lighthouse target
Every generated site is benchmarked on Google's mobile profile before you see it. The same one that ranks your search results.