LAUNCH25 for 25% off.From description to deploy-ready ZIP
The AI Builder is one page, three steps, no funnel. Here is what actually happens when you click the button above.
- 01
Describe your business
Pick your industry, name the business, list the capabilities you need (booking, shop, blog, members). The Builder reads what you typed — no template-hunting, no drag-and-drop grid.
Open the builder - 02
AI generates your site
Google Gemini drafts the copy, picks the blocks, and assembles a clean, fast page built to a 90+ Lighthouse target. The ~60 seconds is real generation time, not a fake progress bar — you watch the blocks land live.
See a live preview - 03
Download the ZIP
Get HTML, CSS, JavaScript, the typography licenses, and a deploy guide for Vercel / Netlify / Cloudflare Pages / a Raspberry Pi in your kitchen. Pay $49 once. You own the code forever.
See the $49 plan
These three steps describe the AI Builder path. If you would rather a human builds a WordPress site for you by hand, see the WordPress option on /pricing — same honest defect-fix guarantee, different delivery model.
Two doors. Same exit: source code in your hands.
Start from a business name, or start from a site you wish was yours. Either path ends with downloadable code you control.
Type your business — get a website
Business name, industry, three services. Our AI generates a custom design with your colors and content in 60 seconds.
Or paste a URL you like
Give us any website URL. We analyze its layout, colors, and structure, then rebuild it as clean code you own.
Three things you can actually count.
Most builders sell vibes. We sell real, measurable capabilities — not a marketing deck.
90+ Lighthouse target on mobile
Every site is benchmarked on the same Google Lighthouse mobile profile that ranks your search results. Sub-second First Contentful Paint or we refund. No exceptions.
60-second generation
From typed prompt to a fully laid-out, deployable site: under 60 seconds, measured on a cold cache. Wix's onboarding alone takes longer than our whole build.
$0/month hosting, forever
Vercel and Netlify host static sites of this size on their free tier — indefinitely. Your only recurring cost is your domain (~$10/year). We made sure of that on purpose.
Clean code, no proprietary runtime
Plain HTML, CSS, and JavaScript with one Google Fonts import. No SDK to lock you in, no platform to migrate off, no "contact sales" to retrieve your own work.
Defect-fix guarantee — 7 days to fix or refund
Email [email protected] with "defect" in the subject and we'll fix any documented bug within 7 business days or refund in full. Pre-download cancel (within 24h, before the ZIP is generated) is always a full refund, no questions. Post-download "changed my mind" is not refundable — you confirmed that at checkout per EU Article 16(m). See /refunds for the full policy.
20 industries, 8 themes, one designer
The system is tuned for restaurants, cafés, law firms, clinics, photographers, agencies, SaaS, and e-commerce — designed by a human (Linköping) and assembled by AI (everywhere). Industry-aware copy, not lorem ipsum.
Why this exists. And why it's $49.
Wix charges $17/month to rent you a website you can't move. After three years that's $612 — for software you don't own. We thought that was rude. So we built the alternative.
Wix · Squarespace · Webflow
- −You rent the website. Stop paying, it disappears.
- −$15–$50/month, forever, with annual price hikes
- −Locked into their builder — can't export real code
- −Drag-and-drop templates everyone else also uses
- −Hours of manual setup before anything looks designed
- −If they go down, you go down
NorthLuma
- +You buy the website. We can't take it back.
- +$49 once, then $0/month from us, forever
- +Real HTML, CSS, JS — deploy it anywhere on Earth
- +AI writes the layout for your business specifically
- +Generation finishes before your coffee cools
- +If we go down, your site keeps working
Three doors. One exit policy: ownership.
AI for $49, hand-built WordPress when you want a human, or our autonomous video engine if you're past the website stage.
AI Builder — $49 once
Type your business name. Get a deployable site in 60 seconds. Pay only if you download the code. Generation is free.
Generate my siteWordPress — from $299
When you want a human to design it instead of an AI. Hand-built in Linköping, delivered in 5–10 days, on hosting you control.
See WordPress pricingVideo Engine — Bespoke
Past the website? Our autonomous V3 engine ships short-form video at scale: script, voiceover, music, visuals — overnight, every night.
See the engineNorthLuma is one engineer and a stack of large language models. No funnel team, no growth hackers, no "customer success" layer between you and the person who wrote the software. You are dealing directly with the people who build it.
That's why the price is $49 once, not $49 a month. We sell software, not a subscription, and we will not change our minds about that. Email [email protected] — a real person reads it, usually within a few hours.
Six questions buyers actually ask.
Is $49 really the entire price?
Can I really clone any site I want?
What does "own the code" actually mean?
What if I want a human to build it instead of an AI?
What if it isn't good enough?
Why is the founder's personal email on a homepage?
$49. Once. Yours.
Generation is free — pay only when you download. Cancel before the download starts for a full refund, no questions. After download: we fix any documented bug within 7 business days or refund in full (defect-fix guarantee). "Changed my mind" after delivery isn't refundable per EU Art 16(m) — see /refunds.
Questions before you buy? Email [email protected] — the founder's actual inbox, not a ticket queue.