Comparison

NorthLuma vs Wix

Don't rent your website. Own it. Stop building on someone else's platform — build sovereign infrastructure.

0%
Code exportable from Wix
$384/yr
Wix Business plan cost
100%
Code you own with NorthLuma

The Ownership Problem

When you build on Wix, you're a tenant. When you build on NorthLuma, you're the landlord.

You Don't Own Your Wix Site

Cancel your subscription and your website disappears. You can't export your design, your content structure, or your SEO equity. With NorthLuma, you get full code export.

Hidden Subscription Creep

Wix starts at $17/mo but grows to $32+/mo for e-commerce, $59/mo for advanced features. NorthLuma gives you everything for a flat rate.

Proprietary Lock-In

Wix uses a proprietary tech stack. If you ever need custom functionality, you must learn Velo — a language only Wix uses. NorthLuma ships plain HTML/CSS/JS that any web developer can read and edit, plus an optional Pro Source tier ($297) with Next.js + TypeScript.

SEO Limitations

Wix generates heavy JavaScript bundles that search engines struggle with. NorthLuma generates static HTML — perfect for search engines, fast on any host.

Side-by-Side Comparison

Feature
NorthLuma
Wix
Code Ownership
Full export (HTML/CSS/JS on Starter; Next.js + TypeScript on Pro Source)
No code export
Custom Domain
Bring your own (host anywhere)
Paid plans only ($17+/mo)
SEO Control
Full meta, sitemap, schema.org baked in
Limited, template-based
Page Speed
Static HTML on any free-tier CDN (Vercel/Netlify/Cloudflare)
1-4s (monolithic render)
Custom Code
Edit plain HTML/CSS/JS in any editor (Next.js + TS on Pro Source)
Velo (proprietary, limited)
E-Commerce
Customer wires their own Stripe Payment Links (no payment middleman)
Wix Payments (higher fees)
White-Label
Reseller rights on Agency ($997 one-time)
Not available
Ads & Branding
No forced branding
Wix branding on free plan
Drag-and-Drop
AI prompt-based (faster)
Visual editor (manual)
Templates
AI-generated from a 1000-template bank
800+ templates (shared)
Learning Curve
Prompt = site (instant)
Moderate (editor training)
Anti-Subscription ROI Calculator

See How Much You Save Without Monthly Rent

Wix and Webflow charge you every single month forever. With NorthLuma, you pay once and host free on Vercel or Cloudflare.

How many websites do you need?1 Site
1 Site5 Sites10+ Sites
Time Horizon3 Years
1 Year3 Years5 Years
Hosting on Vercel/Netlify:$0/month (Free Tier)
Wix Business (3 yrs):$1,152
Webflow Standard (3 yrs):$1,044
Agency Custom Build:$3,100
NorthLuma (One-Time):$49
You Save Up To
$3,051
(or $1,103 vs. recurring Wix subscriptions)
Start Building & Stop Renting

Switch from Wix to code you actually own

Generate a static site from a single prompt. Get the source code as a ZIP. Deploy free on Vercel / Netlify / Cloudflare Pages.

Build Your Site — $49 View Pricing