Last updated: February 25, 2026 · Effective date: February 25, 2026
In these Terms of Service, the following definitions apply unless the context requires otherwise:
2.1. These Terms of Service ("Terms") govern your access to and use of NorthLuma's Services. By accessing our Website, placing an Order, or using any of our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety.
2.2. If you are entering into these Terms on behalf of a business, organization, or other legal entity, you represent and warrant that you have the authority to bind such entity to these Terms. In such case, "You" and "Your" shall refer to both you individually and such entity.
2.3. You must be at least eighteen (18) years of age, or the age of legal majority in your jurisdiction, to use our Services. By using our Services, you represent and warrant that you meet this requirement.
2.4. We reserve the right to refuse service to anyone, for any reason, at any time, in our sole and absolute discretion.
2.5. Your continued use of the Services after any modifications to these Terms constitutes acceptance of the modified Terms. It is your responsibility to review these Terms periodically.
3.1. NorthLuma provides professional website design and development services, including but not limited to:
3.2. The specific scope, features, and deliverables for each Project shall be as described in the Order confirmation, project brief, or as otherwise agreed in writing between the parties.
3.3. NorthLuma reserves the right to modify, update, or discontinue any aspect of its Services at any time without prior notice, provided that such changes do not materially affect any active Orders.
3.4. Unless expressly stated otherwise, our Services do not include ongoing website hosting, domain registration, email hosting, content creation (copywriting, photography, videography), paid advertising campaign management, or serverside application development beyond the scope of WordPress.
4.1. Certain features of our Website and Services may require you to provide personal information such as your name, email address, and business details. You agree to provide accurate, current, and complete information.
4.2. You are solely responsible for maintaining the confidentiality of any login credentials associated with your use of our Services. You agree to notify us immediately of any unauthorized use of your account.
4.3. We reserve the right to suspend or terminate access to accounts that we reasonably believe contain inaccurate information, are being used fraudulently, or violate these Terms.
5.1. An Order is placed when you submit a request through our Website's order form, builder tool, or via direct communication with our team. All Orders are subject to acceptance by NorthLuma.
5.2. The scope of each Project is defined by the Order details, selected plan (Starter, Professional, or Enterprise), and any additional specifications agreed upon in writing.
5.3. Scope Changes: Any changes to the agreed scope of work (including but not limited to additional pages, features, functionality, or design changes beyond the revision scope) may result in additional charges. We will notify you of any additional costs before proceeding.
5.4. Client Obligations: You agree to provide all necessary materials, content, brand assets, access credentials, and feedback in a timely manner. Delays in providing required materials may extend delivery timelines without liability to NorthLuma.
5.5. NorthLuma reserves the right to decline or cancel any Order at its discretion, including but not limited to Orders for websites that promote illegal activities, hate speech, adult content, gambling (where prohibited), or content that violates applicable laws.
6.1. All prices displayed on our Website are in United States Dollars (USD) or Swedish Kronor (SEK) as indicated, and are exclusive of applicable taxes unless otherwise stated.
6.2. One-Time Payment: Our website design services are offered as one-time payments. You pay once for the design and development work, and upon delivery, the website is yours. There are no recurring subscription fees to NorthLuma for the website itself.
6.3. Payment is processed securely through Stripe. By submitting payment, you authorize NorthLuma to charge the specified amount to your chosen payment method.
6.4. We accept major credit cards (Visa, Mastercard, American Express), bank transfers (for Enterprise clients), and other payment methods as made available through our payment processor.
6.5. Payment Schedule:
6.6. Prices are subject to change without prior notice. However, any price changes will not affect Orders that have already been confirmed and paid for.
6.7. All amounts owed to NorthLuma that remain unpaid after the due date may accrue interest at a rate of 1.5% per month (or the maximum rate permitted by law, whichever is lower) from the due date until paid in full.
6.8. You are responsible for all applicable taxes, duties, and governmental charges related to your purchase, except for taxes based on NorthLuma's net income.
7.1. NorthLuma may, from time to time, offer promotional codes, discount codes, or special offers ("Promotions") at its sole discretion.
7.2. General Terms for Promotions:
7.3. Personalized Codes: Certain Promotional Codes may be issued to specific customers via email or direct communication. These codes are single-use, tied to the recipient, and cannot be shared or reused once redeemed.
7.4. Seasonal Promotions: NorthLuma may run time-limited promotions during specific periods (e.g., winter sales, Black Friday, midsummer). These promotions and their associated codes are only valid during the advertised dates.
7.5. NorthLuma does not guarantee that any Promotion will be offered again in the future. Past promotions do not create an obligation to provide similar offers.
8.1. NorthLuma offers a "Clone & Improve" service that allows customers to provide a reference website whose design will serve as inspiration for a new, independently coded website.
8.2. Important Legal Notice:
8.3. By using the Clone & Improve service, you represent and warrant that:
8.4. NorthLuma shall not be liable for any claims arising from the Client's use of the Clone & Improve service, including but not limited to claims of copyright infringement, trademark dilution, trade dress infringement, or unfair competition. The Client agrees to indemnify NorthLuma against any such claims (see Section 20).
8.5. NorthLuma reserves the right to refuse any Clone & Improve request that we reasonably believe could result in intellectual property infringement or that involves websites with clearly proprietary or trademarked designs.
9.1. Our design process follows a collaborative approach with the following general stages:
9.2. Revision Policy:
9.3. "Revisions" are defined as modifications to elements within the originally agreed scope of work. Revisions do NOT include:
9.4. If the Client fails to provide feedback or approval within fourteen (14) Business Days of a design submission, NorthLuma may consider the design approved and proceed with development. We will send a reminder notice before doing so.
10.1. Estimated delivery times are provided as guidelines and are not guaranteed deadlines unless expressly stated as such in a separate written agreement. Typical delivery timelines are:
10.2. Delivery timelines begin from the date we receive both full payment (or applicable deposit) AND all required materials from the Client.
10.3. Upon delivery, the Client shall have five (5) Business Days to review the Deliverables and report any defects or issues that deviate from the agreed scope. After this review period, the work is deemed accepted.
10.4. "Delivery" means making the completed website available to the Client, whether by deploying it to the Client's hosting, providing source code files, or granting access to a staging environment.
11.1. Under the EU Consumer Rights Directive, consumers normally have a 14-day right of withdrawal from online purchases. However, Article 16(m) of the Directive provides an exception for contracts for the supply of digital content which is not supplied on a tangible medium.
11.2. By placing an Order and checking the acceptance box, you expressly consent to the performance of the contract (delivery of digital content/website design services) beginning immediately, and you acknowledge that you thereby lose your right of withdrawal once the digital content has been delivered and the service has been fully performed.
11.3. Specifically:
11.4. This withdrawal policy does not affect your statutory rights under applicable consumer protection laws, including your right to receive Services that conform to the agreed specifications and are free from defects.
11.5. If the delivered website contains material defects (i.e., it does not conform to the agreed specifications or is not functional as described), you have the right to request remedy under applicable consumer protection laws. We will work in good faith to resolve any legitimate defects.
12.1. NorthLuma's IP: All intellectual property rights in NorthLuma's tools, methodologies, templates, frameworks, AI systems, proprietary code libraries, and the Website itself remain the sole property of NorthLuma AB. Nothing in these Terms grants you any rights to such property except as expressly stated.
12.2. Client's IP: You retain all rights to your pre-existing intellectual property, including but not limited to logos, trademarks, brand names, content, images, and other materials that you provide to NorthLuma for use in the Project.
12.3. Deliverables IP: Upon full payment, the Client receives ownership of the custom code and design files specifically created for their Project. This does not include NorthLuma's underlying frameworks, templates, or reusable components that NorthLuma may use across multiple projects.
13.1. Upon full payment and delivery, NorthLuma grants the Client a perpetual, worldwide, non-exclusive license to use, modify, and display the Deliverables for any lawful purpose.
13.2. The Client grants NorthLuma a non-exclusive, royalty-free license to use the completed Project in NorthLuma's portfolio, marketing materials, case studies, and social media, unless the Client provides written notice opting out of such use.
13.3. NorthLuma may retain copies of all Deliverables for archival and portfolio purposes.
14.1. Where NorthLuma uses third-party assets in your Project (such as stock photos, fonts, icons, plugins, or themes), these assets are subject to their respective license agreements.
14.2. NorthLuma will use commercially licensed or open-source assets wherever possible. The Client is responsible for maintaining any required licenses for third-party assets after delivery.
14.3. NorthLuma shall not be liable for any claims arising from third-party assets used in the Project, including changes to third-party licensing terms after delivery.
15.1. NorthLuma's website design services do not include hosting or domain registration unless explicitly included in the Order or purchased as an add-on service.
15.2. If NorthLuma provides hosting recommendations, these are advisory in nature. NorthLuma does not guarantee the performance, uptime, or security of any third-party hosting provider.
15.3. If NorthLuma hosts your website as part of an agreed service, the terms of such hosting will be governed by a separate Hosting Agreement.
15.4. The Client is responsible for maintaining their own domain registration, renewal, and DNS configuration. NorthLuma is not liable for domain expiration, transfer issues, or DNS misconfigurations that are outside our control.
16.1. NorthLuma processes personal data in accordance with the EU General Data Protection Regulation (GDPR) 2016/679 and applicable Swedish data protection laws. Our full Privacy Policy is available at northluma.com/privacy.
16.2. Data We Collect: When you use our Services, we may collect and process: your name, email address, telephone number, business information, billing details, IP address, browser information, and any content or materials you provide for your Project.
16.3. Legal Basis: We process your data for the performance of the contract (Art. 6(1)(b) GDPR), compliance with legal obligations (Art. 6(1)(c) GDPR), and legitimate business interests (Art. 6(1)(f) GDPR).
16.4. Data Retention: We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Project-related data is typically retained for five (5) years.
16.5. Your Rights: Under GDPR, you have the right to: access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing and to withdraw consent. You may exercise these rights by contacting us at privacy@northluma.com.
16.6. Subprocessors: We may use third-party subprocessors (e.g., Stripe for payments, cloud hosting providers for data storage). A list of our current subprocessors is available upon request.
17.1. Both parties agree to keep confidential all non-public information disclosed during the course of the engagement, including but not limited to business plans, financial information, technical data, customer lists, and proprietary processes ("Confidential Information").
17.2. Confidential Information shall not be disclosed to any third party without the prior written consent of the disclosing party, except as required by law or court order.
17.3. This confidentiality obligation survives the termination of the engagement for a period of three (3) years.
18.1. NorthLuma warrants that:
18.2. Disclaimer: Except for the express warranties stated above, all Services and Deliverables are provided "AS IS" and "AS AVAILABLE" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
18.3. NorthLuma does not warrant or guarantee:
19.1. To the maximum extent permitted by applicable law, NorthLuma's total aggregate liability to the Client for any and all claims arising out of or relating to these Terms or the Services shall not exceed the total amount paid by the Client to NorthLuma for the specific Project giving rise to the claim.
19.2. In no event shall NorthLuma be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to:
19.3. This limitation applies regardless of the theory of liability (contract, tort, strict liability, or otherwise) and regardless of whether NorthLuma has been advised of the possibility of such damages.
19.4. Nothing in these Terms shall exclude or limit liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law.
20.1. The Client agrees to indemnify, defend, and hold harmless NorthLuma, its directors, officers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:
21.1. Client Termination: You may cancel an Order at any time before delivery, subject to the withdrawal terms in Section 11. If work has already commenced, cancellation fees proportional to work completed may apply.
21.2. NorthLuma Termination: NorthLuma may terminate or suspend any Order or engagement immediately if:
21.3. Upon termination, all rights and licenses granted to the Client under these Terms shall immediately cease. NorthLuma shall have no further obligation to deliver any incomplete Deliverables.
21.4. Sections 12 (Intellectual Property), 17 (Confidentiality), 19 (Limitation of Liability), 20 (Indemnification), and 24 (Governing Law) shall survive any termination of these Terms.
22.1. Neither party shall be liable for any failure or delay in performing its obligations under these Terms if such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to: acts of God, natural disasters, war, terrorism, civil unrest, government sanctions, pandemics, epidemics, power failures, internet outages, cyberattacks, labor disputes, or supply chain disruptions.
22.2. The affected party shall promptly notify the other party of such event and use reasonable efforts to mitigate its impact.
23.1. Informal Resolution: In the event of any dispute arising out of or relating to these Terms, the parties shall first attempt to resolve the matter through good faith negotiation for a period of thirty (30) days from written notice of the dispute.
23.2. Mediation: If the dispute cannot be resolved through negotiation, the parties agree to attempt mediation through a mutually agreed mediator before resorting to formal legal proceedings.
23.3. Arbitration: If mediation is unsuccessful and the dispute amount is under €10,000, the parties agree to binding arbitration under the Arbitration Rules of the Stockholm Chamber of Commerce (SCC). The arbitration shall be conducted in English.
23.4. Litigation: For disputes exceeding €10,000 or where either party seeks injunctive or equitable relief, the dispute shall be submitted to the exclusive jurisdiction of the courts of Stockholm, Sweden.
23.5. Nothing in this section shall prevent either party from seeking urgent injunctive or equitable relief from a court of competent jurisdiction.
24.1. These Terms shall be governed by and construed in accordance with the laws of Sweden, without regard to its conflict of law provisions.
24.2. For EU/EEA consumers: Nothing in these Terms shall affect your mandatory statutory rights under the consumer protection laws of your country of residence. In the event of a conflict between these Terms and mandatory consumer protection law, the mandatory law shall prevail.
24.3. EU consumers may also access the European Commission's Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.
25.1. NorthLuma reserves the right to modify these Terms at any time. Material changes will be notified through the Website, email, or other appropriate means at least fourteen (14) days before the changes take effect.
25.2. Your continued use of the Services after the effective date of any modifications constitutes your acceptance of the modified Terms.
25.3. If you do not agree to the modified Terms, you must discontinue use of the Services before the changes take effect.
26.1. If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, shall be severed from these Terms. The remaining provisions shall continue in full force and effect.
27.1. These Terms, together with our Privacy Policy, Cookie Policy, and any Order confirmation, constitute the entire agreement between you and NorthLuma with respect to the subject matter hereof and supersede all prior or contemporaneous communications, representations, or agreements, whether oral or written.
27.2. No waiver of any term or condition of these Terms shall be deemed a further or continuing waiver of such term or any other term.
28.1. If you have any questions, concerns, or requests regarding these Terms of Service, please contact us: